Bruno-Eug\u00e8ne Borie was born in Ducru-Beaucaillou in the heart of the M\u00e9doc peninsula.\nIn this rich natural environment, he developed a passion for agriculture, and particularly viticulture, from an early age.\nAfter studying economics, he began his professional career in 1981 with Peter Alan Sichel (wine merchant, co-owner of Ch\u00e2teau Palmer). <\/p>\n\n
From 1985 onwards, Bruno-Eug\u00e8ne set himself the challenge of revitalizing Lillet, Bordeaux’s aperitif.\nHe improved quality with more fruit, freshness and clarity, then implemented an effective marketing strategy in France and abroad.\nIn 2008, in order to concentrate fully on Ducru-Beaucaillou, he proudly handed it over to the Ricard Group.\nIn 2003, at the family’s request, he took over the reins of Ducru-Beaucaillou, Grand Cru Class\u00e9 in 1855, a prestigious family estate in Saint-Julien, founded in 1720. <\/p>\n\n
Surrounded by a close-knit, competent team, he constantly strives to improve quality, combining tradition and innovation with unconditional respect for the ecosystem.\nThese efforts have been rewarded by the recognition of the greatest critics, confirming Ducru-Beaucaillou as one of the M\u00e9doc’s super nuggets.\nWith an eye to the future, Bruno-Eug\u00e8ne and his team have enthusiastically launched an ambitious investment plan, including the construction of a new 8,000 m\u00b2 gravity-fed winery, a vast vineyard replanting program and an agroforestry and sustainable development project for the entire Beaucaillou estate. <\/p>\n\n
At over 300 years of age, Ducru-Beaucaillou looks forward to a captivating future where every experience opens up new and exciting perspectives and unique emotions. <\/p>\n\n
On a personal level, Bruno-Eug\u00e8ne is married to Fr\u00e9d\u00e9rique and has a son, Louis Eug\u00e8ne.\nA member of the AIV and the Acad\u00e9mie des Vins de France, he was President of the Conseil des Crus Class\u00e9s de 1855 from 1997 to 1999. <\/p>\n","protected":false},"template":"","member_country":[95],"member_affiliation":[89],"class_list":["post-1889","member","type-member","status-publish","hentry","member_country-france-en","member_affiliation-production-en"],"acf":[],"yoast_head":"\n