Philippe de Lur Saluces

After studying at business school, Philippe de Lur Saluces spent ten years as an expatriate, first in London, then in Beijing and Shanghai, where he worked in wine import.

He returned to France in 2014 at the request of his father, Alexandre, who wanted to involve him in the management of the diversified family group (viticulture, catering, tourism, forestry, agriculture).

He takes over the reins of the company at the age of 45, in 2023, determined to perpetuate the heritage handed down by his ancestors.

At Château de Fargues, he is involved in the revival of the estate and expresses his firm determination to give it its rightful reputation. To this end, he has set up a tight distribution network based on strong partnerships. Accompanied by his wife Charlotte, he works with chefs to give the wine its full dimension. They also open the medieval fortress to visitors, allowing them to immerse themselves in the centuries-old history of the Lur Saluces family over a meal, or by organizing concerts and conferences within the monument itself.

In the Landes region, he perpetuates and develops tourism and gastronomy activities with a campsite, gîtes, an asparagus grove and restaurants.

Continuing the atavistic quest for excellence with obstinacy, Philippe de Lur Saluces, 16th generation, is aware that change is the condition for constancy... After all, "everything has to change for nothing to change".